The complete guide
The Commercial Ratio is a simple metric that measures the productivity of your company’s investment in Sales and Marketing.
What the Commercial Ratio Does
By realizing both Sales and Marketing drive revenue growth, the Commercial Ratio evaluates the health of your commercial system, forcing alignment and accountability.
What the Commercial Ratio Tells You
If you look at your commercial system as an engine, the ratio is a standardized performance metric that communicates how efficiently the engine is running from the top down.
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Private equity firm TCV has already mandated Commercial Ratio across its portfolio. Learn how and where to start to move the needle using the Commercial Ratio to drive Sales and Marketing performance inside your organization.